In an exciting intersection of tradition and taste, University of California, Berkeley, is launching its inaugural craft beer, Oski’s California Gold. The 4.8% ABV golden ale, adorned with the university’s mascot Oski on a retro-style can, will debut on 1st September 2025, just ahead of Cal’s football season kick-off.

Brewed in collaboration with Bear Republic, a well known American craft brewery for many years, the partnership emphasizes community-building rather than revenue generation.

With over 3,000 six-packs ready for distribution across the East Bay and 75 kegs heading to local bars and stadium venues, the beer is poised to become a staple on campus.

Despite tailwinds in the industry marked by declining alcohol consumption among younger demographics - only around 50% of Gen Z now drink - Cal sees the project as a unifying gesture, celebrating university spirit and shared experiences.