Privacy Policy

Last updated: 1 January 2026

Hop Horizons respects your privacy and takes data protection seriously. This Privacy Policy explains how we collect, use and protect personal information when you use this website.

Who we are

Hop Horizons is a craft beer community website based in the United Kingdom. Throughout this policy, references to “we”, “us” and “our” refer to Hop Horizons. References to “you” and “your” refer to visitors and registered members of this website.

Information we collect

Information you provide to us

We may collect information that you choose to share with us, for example when you:

• create or update a user account
• save beers, ratings or favourites
• take part in community features such as comments, reviews or games
• contact us using the contact page or by other means

This information may include your name, username, email address and any other details you decide to provide in forms or messages.

Information collected automatically

When you visit Hop Horizons, certain information is collected automatically by our server for security, performance monitoring and internal analytics. This information does not rely on cookies. It may include:

• IP address and approximate location
• browser type, operating system and device type
• pages visited
• referring URLs and performance metrics

We use this information to operate and protect the website, detect misuse, understand visitor activity at an aggregate level and improve content and features.

User accounts and community activity

If you choose to create an account, we will store the login details you provide and information linked to your profile such as ratings, favourites and community activity. This allows you to log in, save your preferences and participate in the community features of Hop Horizons.

Cookies and similar technologies

Hop Horizons does not currently set its own cookies for core functionality or analytics. However, cookies or similar technologies may be used in future when advertising features provided by Ezoic or its partners are active. These technologies help support advertising, measure performance and provide consent management.

If cookies are set by Ezoic or other third parties, you will be shown a consent banner that allows you to accept or manage your preferences. You can also control or delete cookies at any time using your browser settings.

Advertising and Ezoic services

Hop Horizons uses the services of Ezoic Inc. (“Ezoic”) to manage advertising and related technologies on this website. Ezoic may use cookies and similar technologies to display ads, measure their performance and provide interest based advertising to visitors of this site.

Information that may be collected for advertising purposes can include your IP address, browser type, device information, language preferences, approximate location, the pages you visit on this site and interactions with adverts. This information may be combined with data from other sources to help deliver more relevant advertising and to prevent fraud and abuse.

You can find out more about how Ezoic handles data and which partners it works with here:

• Ezoic Privacy Policy
• Ezoic Advertising Partners

Ezoic also provides tools that allow visitors to manage consent for cookies and personalised advertising. Where required, you will be shown a consent banner or settings panel when you visit the site.

Ezoic Services

This website uses the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.

A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you're visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting.

Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.

The following information may be collected, used, and stored in a cookie when serving personalized ads:

• IP address
• Operating system type and version
• Device type
• Language preferences
• Web browser type
• Email (in a hashed or encrypted form)

Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic’s partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.

You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.

How we use your information

We use personal information for the following purposes:

• to operate, maintain and improve the Hop Horizons website
• to create and manage user accounts and community features
• to provide personalised content such as saved beers, ratings and lists
• to respond to enquiries and provide user support
• to monitor site performance, security and abuse
• to show advertising, measure its effectiveness and support the running of the site
• to comply with legal obligations and protect our legal rights

Legal bases for processing (UK and EU visitors)

For visitors in the United Kingdom and European Economic Area, we rely on one or more of the following legal bases when processing personal data:

• Consent – for example where you accept cookies that are not strictly necessary or sign up to optional features
• Legitimate interests – such as running and protecting the website, preventing abuse and showing advertising to support the service
• Contract – where processing is necessary to provide features you have requested, such as an account
• Legal obligation – where we must keep or share information to comply with law or enforce our terms

How we share information

We do not sell your personal information. We may share information with:

• service providers who help us operate the website, host content or provide analytics and security
• Ezoic and its advertising partners so that advertising can be displayed and measured
• public authorities or legal advisers where we are required to do so by law or to protect our rights, property or safety

Service providers are only given the information they need to perform their services and are required to keep it secure and confidential.

International transfers

Because we use third party service providers and advertising partners, your information may be processed in countries outside the United Kingdom and European Economic Area. Where this happens, we take steps to ensure that appropriate safeguards are in place, such as standard contractual clauses or equivalent protections.

Data retention

We keep personal information for as long as it is reasonably necessary for the purposes described in this policy, including for any legal, accounting or reporting requirements. The exact retention period will depend on the type of information, the purpose of processing and legal requirements.

Your rights

Depending on your location, you may have some or all of the following rights in relation to your personal data:

• the right to access a copy of the personal data we hold about you
• the right to have inaccurate or incomplete information corrected
• the right to request deletion of your personal data in certain circumstances
• the right to restrict or object to processing in certain circumstances
• the right to data portability, where applicable
• the right to withdraw consent where processing is based on your consent
• the right to lodge a complaint with a data protection authority

If you wish to exercise any of these rights, please contact us using the details in the Contact us section of this policy.

Children

Hop Horizons is intended for adults who are of legal drinking age in their country of residence. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal information, please contact us so that we can delete it.

Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse and unauthorised access. No system can be guaranteed to be completely secure, but we work to keep your information protected and review our security measures from time to time.

Links to other websites

Hop Horizons may contain links to other websites, including brewery and pub sites, news sources and partner services. We are not responsible for the privacy practices or content of those third party sites and recommend that you review their privacy policies separately.

Changes to this policy

We may update this Privacy Policy from time to time, for example to reflect changes to the site, legal requirements or the services we use. The updated version will be posted on this page with a new “Last updated” date. We encourage you to review this page periodically to stay informed about how we protect your information.

Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us through the Contact page on this website. We will do our best to respond promptly.